About Brandwagon
Advertising people who happen to own trucks.
Brandwagon was founded by four partners with three decades of media-buying, agency, sportsbook, and ticketing experience between them. Most of the operators in our category are tech-first owner-operators — people who got into mobile billboards because trucks are cool, then learned advertising on the fly. We're the other way around. We came up in agency and brand-side advertising, and we built Brandwagon because we saw a category that was structurally undermarketed.
The Founding Bet
Mobile out-of-home is one of the fastest-growing categories in advertising. Recall rates run 97% — more than triple typical online ad recall. Cost per impression lands as low as a cent. The technology is mature, the trucks are reliable, and the math works for almost every brand category. But the category has been dominated by operators who treat their trucks like rental fleets, not media platforms. They sell hours and miles. They don't sell campaigns.
Brandwagon was founded on a specific bet: that brands paying for OOH want to talk to people who understand brands. Our partners came up at Modcloth, in agency, in sportsbook brand and ticketing, in events and parks marketing. We've spent careers in the meeting where the marketing director asks 'what's the play?' and we know what the answer needs to sound like. We wanted to bring that perspective to a category that was missing it.
What we sell is campaigns. Domination Campaigns, where three trucks own a 10-mile radius for a window. Brand Activations, where a parked truck becomes the backdrop for an experiential moment. Single-Truck Campaigns, where one truck on a custom route delivers entry-level mobile OOH for local launches. Sports & Stadium Marketing, where we run pre-game routes and championship-week dominations across every East Coast pro venue. Event & Festival Marketing. Political Campaign Advertising. We sell campaigns, not truck-hours.
We launched in 2024 with three day-one clients — Bet Parx, Ashley Furniture (regional rollouts), and Chickie's & Pete's. We work across four metros: Philadelphia (our home), New York, New Jersey, and the DMV. We run three trucks in active rotation, with rolling backup capacity for any deployment. Every campaign comes back with GPS proof-of-play and a route log. Every truck is permitted, registered, and operates legally in every market we run.
2026 is the most consequential year in mobile out-of-home in the modern era. The FIFA World Cup brings 14 matches to our home metros (6 in Philadelphia, 8 at MetLife in NJ including the FINAL July 19). Philadelphia hosts the MLB All-Star Game July 14. America's 250th anniversary programming runs the entire calendar. Midterm elections will saturate the DMV. There is no other launch year, in any market, that compares to this one. We built Brandwagon to meet this moment.
"We sell campaigns. The truck-hours are how we deliver, not what we sell."
— The founding partners
By the numbers
The pedigree behind the trucks.
How we operate
Four commitments. Non-negotiable.
Campaigns, Not Truck-Hours
We sell strategy and outcomes — domination, activation, route. Truck-hours are how we deliver, not what we sell.
GPS Proof of Play
Every campaign delivers a route log and a verified delivery report. You see where the truck went and how many laps it ran.
Agency Pedigree
Our partners came up in agency, brand-side, and sportsbook. We speak the language of the marketing director, not the truck driver.
Permit-Aware Operation
NYC OAC registration. NJ Turnpike compliance. Federal political disclaimer review. We run legally in every market we work.