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Three Brandwagon LED billboard trucks in convoy formation on I-95 at dusk with the Philadelphia skyline behind, screens reading CITY WIDE DOMINATION in rainbow letters
Service · 01

Domination Campaign — Multi-Truck Geo Takeover

Three LED billboard trucks circulating a 10-mile radius around your event, venue, or grand opening for a defined window. Total saturation, total exclusivity.

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What it is

A Domination Campaign is the loudest play in mobile out-of-home. We put three LED billboard trucks into rotation around a single geographic radius, at the same time, with the same creative — for a window you define. From 10am to 7pm Saturday. From kickoff to last whistle. From doors-open to closing-time at a festival.

Within that window, you own the visual surface area inside the radius. Anyone driving a corridor, walking a parking lot, leaving a stadium, or pulling into the mall will see your creative — multiple times, from multiple angles, in motion, in full color, with sound if you want it. The competition that ringed the area with static billboards three weeks ago suddenly looks like wallpaper.

We've run Domination Campaigns for retail grand openings, sports championship weeks, sportsbook game-day takeovers, and political ballot-initiative pushes. The geometry works the same: three trucks looping a tight radius produces the visual density of a hundred static boards, except yours is the only message. We deliver GPS proof-of-play after every domination so you can see exactly which streets the trucks ran and how many laps they completed.

What you get

  • Three trucks in rotation — visual density of ~100 static billboards inside the radius
  • Exclusivity guaranteed — we don't run another client's creative inside your active window
  • Custom route engineering — corridors, parking lots, surrounding competitors, peak windows
  • GPS-tracked proof-of-play with route maps and lap counts after every domination
  • Day or night, video or static, sound on or sound off — full creative control
Two Brandwagon LED billboard trucks parked side-by-side at a stadium tailgate at night with fans photographing the synchronized screens

In the wild

This is what domination campaign looks like on the road.

Real trucks. Real screens. Real moments. Every campaign is engineered around the venue, the audience, and the window — and delivered with GPS-verified proof of play.

How it runs

From brief to road. 5 steps.

01

Scope the moment — venue, radius, window, audience

02

Engineer the route — corridors and stops calibrated to your audience flow

03

Lock the trucks — three units assigned and creative loaded

04

Domination day — trucks run the route, dispatch monitors, you watch live tracking

05

Proof of play — GPS report and lap log within 48 hours

By the numbers

What this campaign delivers.

3
Trucks deployed
10 mi
Coverage radius
8 hr
Standard window
Locked
Geo exclusivity

Questions buyers ask

Frequently asked.

Why three trucks?
Three is the math. Two trucks make rotation lopsided — anyone in the radius will see the creative once and then wait too long to see it again. Three trucks running staggered loops means every spot in the radius hits a truck every 8–12 minutes. That cadence is what flips the campaign from "I think I saw an ad" to "I keep seeing this ad."
How do you define the radius?
We start with the venue (stadium, store opening, polling location, festival entrance) and work outward. A typical Domination Campaign covers a 10-mile radius, but we tune to traffic patterns. Highway-adjacent moments stretch wider; tight urban activations contract. We map the route before you commit and walk you through every corridor. Want a more specific answer for your campaign? Get a quote and we'll come back with the exact number, the route map, and the impression projection same-day.
What happens if a truck breaks down mid-domination?
We carry rolling backup capacity. If a truck goes down, we redeploy from the standby fleet within 60 minutes. Our domination guarantee includes a make-good route extension if any truck is offline for more than that window. Want a more specific answer for your campaign? Get a quote and we'll come back with the exact number, the route map, and the impression projection same-day.
Can two competing brands run dominations on the same day in the same metro?
Yes — but not in overlapping radii. We won't book competing dominations in the same geographic window. If two clients book overlapping radii on the same day, the second booking is automatically rerouted to a non-conflicting window or relocated. Geographic exclusivity is a feature not a bug — we treat your booked radius as a contract-protected zone and turn down conflicting business outright.
How does pricing work?
Domination Campaigns are quoted by trucks × hours × creative complexity × market. We don't publish a rate card because routes vary too much. Most multi-truck dominations land in the $5K–$15K range per day, with multi-day rates negotiated separately. Get a quote and we'll come back same-day. We don't publish a rate card because the variables are too dynamic — every quote includes a route map, impression projection, and same-day turnaround so you can compare apples-to-apples.

Run a domination campaign.

Tell us the moment and the market. We come back with a quote within one business hour.

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