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Single Brandwagon LED billboard truck rolling through a Northern Liberties Philadelphia rowhouse street at golden hour, screen showing GRAND OPENING SAT 11AM
Service · 03

Single Truck Campaign — One Truck, Custom Route

One LED billboard truck on a custom route during peak traffic windows. Entry-level mobile OOH for local launches, sidewalk sales, restaurant openings, and neighborhood awareness pushes.

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What it is

Not every campaign needs three trucks. A Single Truck Campaign is the entry point to mobile out-of-home — one LED billboard truck running a route you define, during a window you pick, with creative you control. Local restaurant grand opening. Holiday-weekend sidewalk sale. New gym opening on Route 17. Spring market for a real-estate brokerage. Pop-up at a craft fair.

We engineer the route around your audience: the corridors people drive through, the malls they park at, the residential pockets they live in. The truck loops at peak traffic windows — morning commute, evening commute, lunch, weekend afternoons. Creative plays in full color, with sound on or off, day or night. You get GPS proof-of-play within 48 hours of every campaign day.

The math here is simple. One Brandwagon truck running a 6-hour route in a tight urban corridor delivers roughly 30,000–60,000 visual impressions in the day, depending on traffic density. Cost per impression lands in the cent-and-a-half range — cheaper than most digital ad inventory in the same geography. For a small business, a single-truck day can replace an entire week of static-billboard spend.

What you get

  • Lowest barrier to entry for mobile OOH — half-day or full-day rates available
  • Custom route built to your audience and your peak windows
  • Creative flexibility — video, animated static, audio optional
  • GPS proof-of-play with route map and impressions estimate
  • Cost per impression typically 1–2 cents — cheaper than digital programmatic
Single Brandwagon LED truck at a Philadelphia street corner at night with OPEN LATE TONIGHT food ad on the screen, a 7-Eleven and deli visible behind

In the wild

This is what single truck campaign looks like on the road.

Real trucks. Real screens. Real moments. Every campaign is engineered around the venue, the audience, and the window — and delivered with GPS-verified proof of play.

How it runs

From brief to road. 5 steps.

01

Brief — venue or moment, audience, peak windows, creative

02

Route built — corridors, stops, peak windows mapped

03

Creative loaded — video, animated static, or rotating mix

04

Campaign day — truck runs the route, dispatch monitors

05

Proof of play — GPS report and impressions estimate within 48 hours

By the numbers

What this campaign delivers.

1
Truck count
6 hr
Standard window
$1.5K–$3.5K
Day-rate range
~1¢/impression
CPM

Questions buyers ask

Frequently asked.

How much does one truck cost for a day?
Single-truck day rates range from $1,500 to $3,500 depending on metro, window length, and creative complexity. Half-day rates are available for tighter campaigns. Multi-day campaigns earn meaningful per-day discounts. We don't publish a rate card because every route is custom — get a quote and we'll come back the same business day. We don't publish a rate card because the variables are too dynamic — every quote includes a route map, impression projection, and same-day turnaround so you can compare apples-to-apples.
What's a realistic impression count for one truck in a day?
Depends on the route. A 6-hour run in dense urban corridors (Center City Philly, Manhattan, downtown DC) typically delivers 40,000–60,000 visual impressions. Suburban or highway-adjacent routes lean higher in raw eyeballs but lower in dwell time. We give you a pre-campaign estimate and a post-campaign measured count. A single LED truck day generates roughly 30,000–50,000 unique impressions in a dense market like Philadelphia or Manhattan, with proof-of-play GPS reports breaking down by hour and route segment.
Can I bring my own creative or do you make it?
Both. If you have campaign creative ready, we accept video files (MP4 or MOV, 1080p+) and image files (PNG, JPG). If you need creative made, our production partner can build a 15-second loop in 5 business days for an additional production fee. You can hand us finished creative, work with our in-house motion designers on a quick turn, or license stock motion graphics from our library — we'll quote each path.
Can the route hit specific addresses?
Yes. The route can include passes by specific addresses (your store, a competitor, a venue) at requested times. We'll map the route to maximize the number of laps that include those points without sacrificing visual density elsewhere. Address-level targeting is included in every campaign brief — we map your priority addresses, design loops that pass each one at peak frequency, and report back with GPS-verified delivery.
Can I add a second day or extend a campaign?
Yes. Same-week extensions earn a discount. We've had clients book a single Saturday and extend to a 5-day run after seeing the proof-of-play numbers. Just say the word. Most clients extend in 1-day increments, but multi-week and recurring campaigns get progressive volume discounts that make weekly programs more efficient than one-offs.

Run a single truck campaign.

Tell us the moment and the market. We come back with a quote within one business hour.

Get a Quote