Skip to main content
Brandwagon LED truck near the US Capitol at dusk under stormy skies, screen displaying a non-partisan VOTE TUESDAY POLLS OPEN 7AM civic engagement ad
Service · 06

Political Campaign Advertising — Precinct-Level Targeting

Federal, state, and local races. Targeted routes through key precincts, polling places, and high-density commute corridors during election season. FEC-compliant disclaimers built in.

Run this play
Get a Quote

What it is

Political campaigns have a targeting problem. TV reaches everyone. Digital programmatic reaches the wrong people. Direct mail is expensive and gets thrown away. Mobile billboards solve a specific gap: precinct-level visibility in the corridors where target voters actually drive — and that's a capability TV and digital can't match.

Brandwagon runs political campaigns across our four metros: federal Senate and House races in PA, NY, NJ, and the DMV; state-level races (Governor, Attorney General); local races (mayoral, city council, judicial); and ballot-initiative campaigns. We map routes to specific congressional districts, target precincts that polling has identified as competitive, and run creative through the high-density commute hours when the most voters are reachable.

DMV is our heaviest political market. The 2026 midterms will run heavy across the metro — every congressional district in DC's spillover region, plus Maryland's statewide races and Virginia's federal seats. We've already had political campaigns book domination capacity for the closing weeks of October and the get-out-the-vote weekend before Election Day. PA and NY both have competitive federal and state races on the same calendar.

All political creative requires the FCC and FEC disclaimer. We integrate the disclaimer into every loop automatically, formatted to comply with the latest disclosure rules. We require the campaign or PAC's official authorizing language and authorized-by line in the creative brief. Our compliance team reviews every political loop before deployment.

What you get

  • Precinct-level route targeting — districts, polling places, commute corridors
  • FEC and FCC disclaimer compliance built into every campaign
  • Closing-week and GOTV weekend domination capacity
  • Federal, state, local, and ballot-initiative campaigns supported
  • Get-out-the-vote weekend deployments — high impact in the final 72 hours
Brandwagon LED truck across the street from a suburban Northern Virginia elementary school polling location with voters in line on a clear November morning

In the wild

This is what political campaign advertising looks like on the road.

Real trucks. Real screens. Real moments. Every campaign is engineered around the venue, the audience, and the window — and delivered with GPS-verified proof of play.

How it runs

From brief to road. 5 steps.

01

Campaign brief — race, district, target precincts, creative direction

02

Compliance review — disclaimer, authorization, FEC/FCC requirements

03

Route engineering — precinct-level mapping, polling-place corridors, commute windows

04

Deployment — closing-week dominations, GOTV weekend pushes, single-day routes

05

Reporting — GPS proof-of-play, route logs, impressions estimate

By the numbers

What this campaign delivers.

Precinct-level
Targeting
FEC/FCC built-in
Disclaimer
Booked
GOTV weekends
On the calendar
2026 midterms

Questions buyers ask

Frequently asked.

Do you run political ads that include attack creative?
We accept any creative that meets FCC, FEC, and applicable state-level political ad disclosure rules. The compliance review ensures the disclaimer is correctly formatted and the authorizing line is present. We don't gatekeep on candidate or message — that's the campaign's call. Our job is to make sure the disclosure is correct and the route reaches the right voters.
What's the lead time on a political campaign?
Closing-week and GOTV weekend deployments often book 2–4 weeks out (the campaign waits to see polling). Pre-primary campaigns book 60–90 days out. Major-party PAC dominations for the closing 10 days usually lock 4–8 weeks before election. We can move fast in the final stretch when polling shifts. Every political campaign includes a 'Paid for by' overlay generated against your filed FEC committee — we have templates for federal, state, and local races on file.
How granular can you target?
Down to the precinct. We map to congressional district boundaries, state senate and assembly districts, county council districts, ward and precinct lines, and to specific polling places on Election Day. We can also target high-density commuter corridors that funnel into a target district. GOTV-week dominations are our most-requested political product — we typically book December and January for closing-week saturation in October and November races.
Can you run on Election Day?
Yes — and we recommend it. A truck parked or rolling near a polling place on Election Day is high-impact GOTV signal. The disclaimer and compliance with state-specific electioneering laws (some states have buffer zones) are handled in the deployment plan. We coordinate with each state's election authorities as needed. Election-week deployment requires 30+ days of lead time for creative review, FEC disclaimer placement, and route pre-clearance — earlier is always better.
Do you work with PACs and Super PACs?
Yes. PAC and Super PAC engagements are a substantial portion of our political book. The disclaimer language differs from a candidate committee, but the deployment process is otherwise identical. Multi-PAC coalitions and 501(c)(4) issue advocacy groups are also welcome — provided creative meets the applicable disclosure rules. Every political campaign includes a 'Paid for by' overlay generated against your filed FEC committee — we have templates for federal, state, and local races on file.

Run a political campaign advertising.

Tell us the moment and the market. We come back with a quote within one business hour.

Get a Quote